Market attractiveness analysis

The RMC experts conduct integrated marketing analysis of a company’s market positions. The target of the said projects is assessment of the business attractiveness for the market at present and prospectively.

The mentioned projects typically incorporate analysis of the general market trends, as well as the characteristics of consumption and competitive situation. On the basis of the obtained information the RMC experts determine the comparative attractiveness of acting in different market segments and strategic competitive groups.

The information on the current market share and market potential forms the basis for making decisions on investments and marketing corporate strategy.

The projects are of the regular nature. This permits to trace the company development dynamics; to assess the efficiency of market possibilities and to warn about the threat of competitors’ attack or some other negative market factors.