Entry strategy

The biggest ambiguity is linked to a company’s entry into the new product and geographic markets or market segments, especially in case of an innovative product or service.

The entry strategy development involves the target segment definition, determination of competitive advantages effective for working with the segments, and positioning on the said advantages’ basis. Beyond that, the forecast of the market share to be achieved focusing on the recommended segments is developed.

A new product can be tested by the target segment representatives with regard to the assumed terms and conditions of sales. This can help to determine its consumption features that can become the base for the promotion policy development.

In case the company’s resources are insufficient to implement the developed strategy, the RMC experts research the partner organizations. In this activity the comprehensive marketing assessment of the partnership feasibility is used for the effective market entry.