Brand positioning

The RMC experts take part in development of positioning of corporate and product brands that belong to different industries. The works linked to certain aspects of branding are visible in nearly each RMC project. However, some autonomous projects are dedicated to this topic.

The surveys conducted in the framework of the branding information support can be separated into two categories, namely the setup projects and accompanying projects.

The setup projects are conducted at the brand concept development phase and determine its main ‘parameters’. The brand developers form specification requirements based on surveys.

The accompanying projects are exercised at the different stages of brand development. They consist of the correction of the positioning of the brand or of brand’s elements.

The obtained data serve as the basis for development of recommendations on the brand’s advertising policy, promotion channels and methods.