Corporate strategy

For the companies that deal with the situation of sales decrease or sales stabilization the RMC experts work on possible assessment for enhancing the demand, and elaborate development strategies aiming to achieve the long-term financial result.

Typically this work is carried out in phases and is realized in a close collaboration with a client. The market research framework includes determination of the demand decrease/stabilization causes, and identification of the segments which can provide increase in consumption volume by using marketing means.

It is important that a company’s resource base is sufficient and relevant for the strategy’s implementation. Hence, the marketing audit of a client’s activity is additionally conducted for such projects.

Marketing strategies, market research