The pricing policy’s development and optimization are important for every company with regard to the policy’s affect upon the demand level and profitability figures of a company’s performance.
The RMC experts determine relevance of prices to the actual and potential customer demands. Knowledge of the market trends and price elasticity parameters permit to recommend the market-substantiated prices which make products/services maximally required with regard to the cost coverage.
The examples of particular cases can be the determination of the market-substantiated price for a new product/service or adjustment of the different divisions’ pricing policies within the multibranch business structures.