Product-line policy


The projects on the product-line policy’s optimization primarily include research of the new product/service consumption features and integrated decisions on this basis.

The said works decrease risks of inadequate product’s perception by potential customers, permit comprehensive preparation for the product’s market launching and forecast sales volumes.

This is important for launching both complex technological innovations and day-to-day goods like food products and home appliances. The research can take place at different development stages, from the concept stage up to the end-product stage.

Marketing strategies, market research